Google search interface – Image Courtesy of Pixabay

Optimization can be difficult to grasp because it’s large in scope. Fortunately, you can improve your blog SEO with Google tools and manipulate how the search algorithm works.

Make Use of Data from Google Analytics

If you don’t yet use Google Analytics, you need to connect it to your blog ASAP. GA will provide highly accurate data about your website, such as visitor count, where they are from, and the most visited pages. This is known as behavioral action and is invaluable when formulating strategies for future decision-making. However, there can be an excessive amount of data to get through. Fortunately, you can use reverse ETL apps to extract specific datasets as and when you need them. Some of the bets include the SaaS applications offered by Census.

Check Your Site with Google PageSpeed Insights

Another valuable tool from Google is PageSpeed Insights. This tool analyzes all aspects of your site in relation to its speed and suggests helpful improvements. Examples include image sizes, unused code, and harmful plugins that affect site speed. Site speed is critical because it factors into how the Google algorithm ranks your posts in SERPs. So a slow-loading site or page is likely to rank lower because it affects the user experience. For example, users expect a current web page to load in less than 1.5 seconds. Anything above this will impact your score.

Improve Your Blog SEO with On-Page Elements

Google loves on-page SEO because it’s how the algorithm knows what your site or pages are about. However, one survey in the United States found that almost 60% of small businesses don’t use SEO at all. This is a shame because on-page SEO is relatively simple and can dramatically impact your page ranking. With proper use of titles, headers, and formatting, you can boost your ranking significantly. Your post’s meta description also plays a key role as part of on-page SEO because a user sees it following a search. And don’t forget about keywords.

Create Rich Snippets when Relevant

If you don’t know what rich snippets are, they’re search results with extra information in the SERPs. A good example is the rating of a movie or video game when you search in Google. You can include this extra data when developing a post either through your web builder interface or with a plugin. Rich snippets help your SEO because they provide Google with extra information about your content, offer valuable data for a user, and they tend to stand out in SERPs, therefore catching the eye of a user. As a result, a click on your post is more likely.

Keep URLs Short and Descriptive

A URL should be informative and short, so Google has some idea of the content. A URL with no description but numbers instead is of no use to either the user or Google. Both don’t know what your page is about from a URL that looks something like:

https://mycarsite.com/category-1-2-3/post-1“.

There is no usable information in that URL at all. A URL for helping with Google SERPs should be short and descriptive with no stop words. So a post titled “Blogging About Cars for Beginners” should look more like:

https://mycarsite.com/guides/blog-cars-beginners.”

Here, there’s a clear category description, and an overview of what the post is about.

Summary

Google is a massive help when blogging. You can use tools like Google Analytics and Google PageSpeed Insights. But you can also manipulate the algorithm with good on-page SEO.