Tips to Make Your Abandoned Cart Emails Great Again
Tip #1: Getting the Delivery Timing Just Right
A lot of new email marketers and business owners like you struggle to find the right timing to send their abandoned cart emails,
So here is how it works.
To establish an effective abandoned cart email flow, you must have anywhere from 3-7 emails within its sequence before scheduling them.
The first email is the most important email to send while it’s still fresh on the shopper’s mind of what they just left behind.
It should be sent out within the first 20-30 minutes of leaving a product in their cart.
If that first email didn’t do the trick, no worries…
That is what the second and third emails are for… sent sequentially 4 Hours later and 12 hours later.
Remember that your visitors are still engaged with your product and are still halfway through the buying process within the first 24 hours since abandoning their cart.
Chances are they just need that extra nudge to get them over the edge to the buying side of things.
After a day has gone by, your chances of winning back your window shoppers are minimal, but not gone!
After the first 24 hours period, you will need to send 3 recovery emails with 24 hours interval in between
Here is the timeline:
20 Mins > 4 Hrs > 12 Hrs > 1 Day > 1 Day > 1 Day
If the last email(s) that you send doesn’t win them back, then perhaps it’s time to let go and optimize your abandoned cart emails.
At this point, they are out of their buying mode and you will just have to win them back another time.
There are many ways to make your abandoned cart emails more effective.
As always, test to see what time frames are optimal for your very own email list!
Tip #2: Keep it Clean, Catchy, and Concise with your abandoned cart emails.
As you are creating your abandoned cart flows you may be tempted to slap on some extra add-on features or elements when building your email template within your autoresponder.
These features or elements can be fancy images, buttons, social media links and more. ❌❌❌
These things clutter your abandoned cart email with flashy and messy distractions in front of your reader that are not related to the specific product that they put into their cart in the first place.
Remember that abandoned cart emails serve a singular and specific purpose of completing the sale that was already being made by the shopper,
but still, many people still get this wrong.
Here is how you do it right.
✅ Simply use a large-sized image of the same specific product (and size/colour if applicable) that was chosen by the shopper.
✅ This same image will be recognized by the reader of the email to draw their attention as a visual reminder to grab their attention.
✅ The next thing you must do is hook them in with a piece of creative and concise copy (around 60 to 100 words) while leading them towards a clear CTA to completing their purchase.
✅ Short email copy is ideal because we want to focus on generating more clicks
Again…Only one CTA, one image, with one goal in mind – recover the sale
Catchy, clean, and concise…
⚠️Side tip: There are some exceptions to the rules. Having TWO CTAs can be effective as well under certain circumstances.
Having one CTA in an abandoned cart email is always a must,
but it can be wise to have another CTA to engage the reader with reviews, video testimonials or customer support. ✅
The more they see and learn about your product with each email, the more likely they are to buy sooner or later.
But ideally, not more than TWO CTA (destination URLs) 🔴
Tip #3: Innovative Incentives
There comes a time when you as an ecom business owner feel like you always have only one trick up your sleeve – and that is playing the Discount card
Just like all tricks, they only work when they aren’t being overused. ❌
The same idea applies when offering discounts.
The more frequent the discounts are that you offer, the less valued they become to your customers.
And no, they do NOT require you to offer another dreadful discount to complete a sale.
Besides, discounts aren’t everything when it comes to easing a shopper’s worries of making a purchase.
A shopper may have many doubts and objections about making a purchase, but most of the time it is the issue of value rather than the issue of price.
Furthermore, they must KLT (know, like, and trust) your brand so let’s get into the nitty-gritty of what that really means. ✅
If it is a “know” issue, use an abandoned cart email sequence to offer the shopper content information about the features and benefits of their specific product of concern. ✅
This helps them visualize how their lives may change through learning about what the product can do for them before making a purchase.
If it is a “like” issue and your shopper doesn’t like your product because of its quality or build, offer them a money-back guarantee within X days of purchase to ease their worries of feeling scammed by a product that won’t last long term.✅
You may even advertise different variations of colours or sizes that better suit your shopper’s wants and needs.
If it is a “trust” issue, offer testimonials of other buyers through other social media platforms with a link that directs them towards your brand’s social proof. ✅
but if they don’t make a purchase right away there’s still a chance to warm up with testimonials and reviews of your product before finally making that purchase somewhere down the road.
So if you include testimonials, reviews and overcome their objections with your email copy, it will boost your recovery rates
At this point, if you still want that extra “oomph” to push the sale with abandoned car emails, you can still use discount codes and free shipping to further entice your visitors to buy.
Now I want you to start winning back your window shoppers by implementing these abandoned cart emails into your flow sequences, and recover more sales in your own eCommerce store today!
Reviews, testimonials, discounts, free shipping, money-back guarantees, or more information? which one your customers need the most?
Tip #4: Catchy Subject Lines
You don’t need to dig through thousands of subject lines to find ONE that works for your abandoned cart emails…
The big idea is that your subject line must stand out amongst hundreds of other senders if you want your email found inside your subscriber’s inbox.
But if your email subject line does not stand out, your visitors will not even click on your email to trigger the conversion process.
Not to worry, subject lines aren’t entirely complicated
and I’ve even listed my Top 5 Converting Email Subject Lines that you can use for your own abandoned cart emails below:
1. “15% Off purchase” (48% open rate) 🔥
2. “Cart left” (45% open rate) 🔥
3. “$20 Off cart” (44.5% open rate) 🔥
4. “Items left” (40% open rate) 🔥
5. “Still shopping?” (39% open rate) 🔥
Take these and modify them to your liking but don’t forget the big idea – it must STAND OUT
Just a quick side tip here: Shipping concerns of your customer is a possibility of delaying the buying process of your shopper. Maybe a “Free Shipping” offer in the subject line give your subscribers a better reason to click on your email.
Tip #5: An Effective CTA
No offence. Your email subscribers are not that smart…❌
But before you make the assumption that they will click a button if it was put in front of them and however catchy it may be, coloured, bolded, with arrows pointed to it…
…they won’t click if you overlook this one thing.
You will be surprised at how many business owners and email marketers overlook this key phrase just right before your CTA button.
People are used to being told what to do next.
They NEED to be told what to do and it is the copywriter’s job to direct your readers with full details step-by-step through the course of action towards clicking that CTA button.
“Get your [product] today by clicking the button below to receive 20% OFF.”
“If you want to experience your energetic self again, grab your [product] with FREE shipping when you click the button below.”
“Thirsty? Stock up on [product] today by simply clicking the button below to buy-1-get-1-FREE.”
You can still place another hyperlink or buttons, one at the second line of your copy and another as a button towards the end, but both CTAs should lead to that one specific product or action and never towards multiple products or actions.
One more thing.
Generally, the CTA links should be bolded and coloured blue by default when hyperlinked, and CTA buttons should be enlarged to lock in your reader’s eyes and enticing them to click.
Use this simple method to increase your click rates within your emails to generate more conversions with your sales!
That’s it for now, I hope it helps if you have any other tips or questions comment below.