The pandemic has affected all companies across a range of industries but, undeniably, the restrictions and measures associated with the Covid-19 outbreaks have taken a toll especially on small businesses. Nonetheless, in the US, there are over 328,208 brick-and-mortar retail stores, making small local businesses one of the main pillars of the country’s economy.
Now the economy is bouncing back and the country has become a breeding ground for small, local, and ethical companies. So, if you have been wanting to bring to life your own brick-and-mortar business for years, this might just be a perfect time. Find a few unmissable tips for a successful business below.
Decide on Your Branding and Identity
Of course, your logo and trading name are important parts of your new company. However, there are many more elements that compose the entire branding of your company. These include:
- Typography and fonts
- Voice tone and vocabulary
- Patterns and colors
- Shapes and palettes
Your branding is important for more than one reason. Of course, your branding will imprint your small business marketing campaigns. But even more importantly, your logo, tagline, name, and imagery can promote recognition, popularity, and customer loyalty.
Understand Your Customers
Once you have decided on your branding, it is important to pinpoint your target market and customers’ needs. In fact, it is impossible to create an efficient marketing campaign, design appealing products, and choose the right pricing standards without understanding who you are doing all this for.
If you don’t know your target market, there are some exercises that can help you decide what your customer’s needs are and what they want out of your products. For example, you should consider creating a customer persona.
A buyer persona is the visualization of your ideal customer with all of its traits, features, and characteristics. For example, you will need to pinpoint their economical means, disposable income, family situation, job, status, and routine.
This exercise will also help you understand how to position your business in the market.
Connect With the Community
No business is an island, and this is even more true for small, brick-and-mortar businesses that operate within a tight community. Indeed, to consolidate your customer base, thrive through the years, and continue growing your business, you will need the support of your local community.
There are many ways to create a solid network around you. These include:
- Build valuable relationships with your suppliers
- Always opt for meaningful interactions with your contractors
- Collaborate with your competitors
- Build relationships with businesses that offer complementary services to yours
- Launch and support charitable initiatives and local organizations
Outsource Specialized Services
As a business owner, you will be wearing many hats during any of your days at work. While you might be a brilliant entrepreneur, you might not excel in any aspects of your business – and that’s okay! Part of your entrepreneurial wisdom should also be to find experienced professionals that can help you.
For example, if you are looking to grow and consolidate your social media presence, digital marketing experts such as Joey Armstrong can help. And don’t forget to look for local IT, cybersecurity, and accountancy wizards who can help you!