As a business owner, it’s important to be aware that there are various factors that can impact the success that you see online. This is often about whether or not you can get customers to click on your website and whether they do decide to stick around for the purchase. You might already be aware of some of these factors, but others could have been completely overlooked during the initial setup of your business. So, let’s explore the key issues that you need to address that could help take your company to the next level.

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Your Domain

 

The domain name for your business website is important and perhaps more crucial than you might have been led to believe. People often assume that domain names don’t matter. Why is this? Quite simply, 97% or more interactions online start with a search engine. So, the majority of people who find your business don’t know your domain, but that doesn’t mean a domain doesn’t matter. Indeed, research shows that domains do have an impact on the success of the business and can determine the perception customers have of a specific brand. This is why popular domains are often NFTs. NFT stands for non fungible token and is a more recent addition to the blockchain world. Investors are currently looking at NFTs with great interest for what the potential they may have for quantifying value in the future. In short, it can be worth paying a little more to secure that great domain.

 

Speed

 

Speed is another element that can impact the success of your online business. Customers do not want to wait around for products and services that they are interested in. Instead, they want to ensure that they immediately can gain access and buy these products or services. Something stopping them from doing this will be a page that takes more than a few seconds to load or a website that is slow in general.

 

There are a few ways that you can alter the speed of the website. One option would be to explore your hosting service. If you’re not paying for hosting solutions, then your options are always going to be more limited and you’ll be able to play around with low levels of data. Again, this is a situation where it can be useful to pay a little more and ensure that you have a great, reliable, hosting solution.

 

Don’t forget, it’s not just about the speed of your website but how quickly customers can find the information that they need. This can be impacted by the structure of your website. Ideally, you should follow the three click rule here and ensure that customers are never more than three clicks away from what they are searching for from your business.

 

Content

 

Next it’s worth thinking about your content game and determining whether it is on point. If you are interested in hitting the right marks with your content, then you need to make sure that you are following the 80:20 rule. Essentially, this means that 80% of the content on your website should deliver real value to your audience. The rest can be focused on marketing your products and services. You need to make sure that your content does match a high standard of quality and delivers information that customers want or need. It should be unique too and you must resist simply spinning existing content that you find online.

 

Engagement

 

Finally, you need to think about the level of engagement achieved by your business brand. A high level of engagement will allow you to guarantee that customers are immediately far more impressed by your business overall. One of the ways that you can do this is through social media marketing, but you must approach this the right way. When marketing through social media, take the time to add a personality to your brand and have some fun. The most popular brand profiles are always on-trend and tend to use memes in marketing efforts.

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We hope this helps you understand some of the factors that can impact the success of your business online. If you take the right steps here, then you will be able to make sure that you do reach the absolute max potential with your company. Don’t forget, even small details could affect whether people are going to be interested in your business website. That’s why it could be worth exploring A-B testing. A-B testing involves running two versions of your site at the same time with a few small details changed. By running both versions, you can find out which is going to lead to higher levels of conversions within your audience.