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When it comes to being a business owner, you have a lot of things you have to juggle, from customer service to getting paid on time; you’re in a rush to build an online presence and basically anything and everything in between. But with that all said however, when it comes to planning out your marketing, they say that you should plan out your marketing at least three months in advance.


Now, it’s up to you if you’re someone who likes to have a content strategy in advance or more last minute, but needless to say, it has to stay consistent. Generally speaking, staying organized is key to not getting overwhelmed. But regardless of how much planning your marketing (especially content marketing) can be, you’ll still need to focus on setting up a consistent marketing schedule that can streamline your efforts, keep you visible to your audience, and save you loads of time.


Sounds like a lot, right? Well, it’s actually not too much; it’s all about time management and finding what works. But where exactly do you start? Well, here’s what you need to know!

Pick Your Channels Wisely

Chances are, you already know what your goals and your audience are, right? Well, once you know where your audience hangs out, choose your channels. Whether it’s Instagram, newsletters, or maybe even a podcast, focus on channels where you can shine rather than trying to be everywhere at once. But it’s best not to pick everything- at least not at this stage. So, for example, if you want to do video marketing, then you could make one video and post it on TikTok, Instagram, and YouTube Shorts, but keep in mind you’ll still need to engage with comments if you get any. Just be selective at first because it can be challenging doing it all at once.

You’ll Need to Properly Map Out Your Content Calendar

You’ll need to think about your content calendar as your marketing roadmap. But what exactly is this? Well, a content calendar helps you plan out when you’ll post what and where. It’s about striking a balance between promotional stuff and genuinely interesting, engaging content that speaks to your audience.

It’s up to you how to do this; some people will use Google Sheets, some use Hootsuite, Meta content planner, or even something like Notion too. But it’s best to have one for every platform you plan to post on.

Hiring Some Professionals

You have to keep in mind that content marketing isn’t the only form of marketing, and you’ll still need to plan for other types of marketing, too. So, with that all said, since it can take a lot of time, why not hire professionals such as an SEO service, graphic design services, social media services, and so on? Again, it’s up to you and how you’re marketing, but needless to say, you need to focus on SEO in the long term.

Embrace Automation

So, if you can’t hire professionals, or you’re only getting a professional to do a very specific service, then you should look into automation, too, to save yourself some time. Again, Meta, Hootsuite, and some other platforms offer this, so basically, you’re automatically scheduling something to show up for you on your social media and website.