Over time, we discussed with many people (patrons, shop owners, service providers of various types, production unit managers, etc.) about how marketing can help them develop the business they manage.
I have noticed that at least during the initial discussions, there are some preconceptions about digital marketing or hiring a marketing agency, but also some unrealistic expectations regarding the desired results as a result of implementing a strategy of this kind.
Staying ahead of the market trends when you operate online can be a difficult prospect. Things can change in a heartbeat. The fad that is sweeping the market today can be old news tomorrow, which makes it really hard to keep up.
But what do you do? You want to make the most of potential trends, and you want your business to stay current, so what choice do you have? The key lies in refocusing your efforts. While the products that you sell are important, anticipating your client’s changing needs is more so.