Building a website from scratch is one of the most challenging things for a small business. Sure, there are various website builders out there to use, but what should you really do with your website to ensure it fits into the current ‘WebSphere’? It’s all about understanding what people want from a company like yours in 2024 and beyond.

Website code can be pretty intimidating, but the internet needs are deceptively simple! (Pexels Image – CC0 Licence)

 

Design for Accessibility 

 

Accessibility has always been important. Indeed, the entire internet was invented based on the idea of creating an information hub that anyone in the world can access. Make sure you’re designing a website with this principle in mind.

 

Accessibility is about writing for all kinds of people, no matter their level of functioning. It’s why you need a coherent tab order, screen reader friendly content, and you need to use colors that won’t be triggering to people with disorders like epilepsy.

 

Create Content with Your Brand Name in Mind

 

What’s your name? Make sure you understand who you are and what you’re representing, as the brand name has a lot to offer from just a first glance. Creating content is one thing, but creating content that looks and sounds like you is another entirely.

 

Of course, picking your brand name carefully is the most important thing. There are various types of brand names, all of which invoke their own thoughts and feelings. If you don’t know why you chose your name, or you only chose it because it sounded ‘cool’, you’ll need to figure out if this is the kind of impression you want to give across.

 

For many people it won’t be, as style over substance is never going to be the answer.

 

Give People Plenty of Chances to Trust You

 

The current online sphere has a lot to be worried about. Scammers and hackers lurk all over the place, pretending to be people we know and trust. As a new and small business that has a lot to prove, you need to give this audience plenty of chances to trust you.

 

How can you do that, other than being true to your published word? There are plenty of safe signs you can broadcast. For example, a secure checkout marked by encryption, an SSL shield next to your website’s URL, and multiple payment options that allow people to use portals they are familiar and comfortable with.

 

You should also be very careful about the format of the copy you publish. Does it fit your website? Has it been well edited before it’s gone live? If not, people might smell a rat, even when there’s just an innocent typo on display!

 

If you want to fit into the current online sphere, you’ll need to keep these three things in mind. A good website is both visually interesting and speaks to the customer on their level, but it also helps people to feel like they’re in the right place when they’re visiting.