Marketing your small business isn’t easy, and can be just as difficult, if not harder than marketing a larger business. It’s going to take up a lot of your time and effort – you need to know your ideal marketing channels, who your audience is, and so much more. However, you shouldn’t let this put you off! Here, we’re going to discuss what you should know about marketing your small business in 2021. Take a look and see what you should be doing:
- Do Have An SEO Friendly Website Built
Every small business needs a website – but not just any website. You could check out a few resources and build a website yourself, but for optimal results, you need an SEO friendly website. A website that isn’t prepped for SEO will not show up in the search engine results when somebody types in a relevant search term. You want your site to show up for relevant search terms, as high up as possible. It’s always worth budgeting for an SEO friendly website, so don’t put it off!
- Tell Your Brand Story
Come up with a brand story that you know your audience will resonate with on an emotional level – emotions are powerful in marketing. Of course, this doesn’t mean you should lie. You can embellish and enhance the truth, but the more authentic you are in your story, the better. People love a meaningful story when they are getting to know a brand, and they like to know ‘why’ you do what you do.
- Utilize Social Media Marketing
Social media marketing is key to any marketing campaign. The power of social media is immense, but you need to get your marketing campaign right on this platform. It’s about being social, and knowing exactly who your audience are and which platform they are using so you can communicate with them effectively. You can’t just set it and forget it, which is why many companies choose to hire a social media manager.
- Start A Rewards And Referral Program
A rewards and referral program can get people coming back to you again and again. You need to show your previous customers that you value them, and that you’re not just trying to gain new customers. You can use direct mail marketing to your advantage here, but there are many other techniques you can try too.
- Learn What To Look For In Your Analytics Early On
You can have a great marketing campaign, but paying attention to your analytics can help you to make it even better. Make sure you know which metrics are important to you early on and keep an eye on them.
- Establish Your Expertise
Establish your expertise and let people know how knowledgeable you are by creating valuable content. You can make explainer and how-to videos and even just videos introducing your team to your audience. Some business owners don’t like sharing their expertise with others, but doing so can help you to grow your following and reputation.