So you have a blog, but you are concerned that you might end up being just one more on the web. And it is understandable if you feel like this. There are so many blogs out there that it is hard to feel sure that you will conquer an audience and keep your traffic up as high as you wish.
Thankfully, here are some tips that you can follow to ensure that your blog will get the attention that you dream. Better than that, it can help you to ensure that they will not only read your posts but also make conversions so that you can also profit from it.
So let’s see seven tips that will be life-savers for you from now on.
# 1 – Pick a niche
The problem isn’t that there are too many blogs out there. It is that they are all talking the same to the same people. Or have you ever felt frustrated trying to find something online and never getting one single post able to answer your question?
That is to say that when you choose the topic that you will be writing about, try and see if you can narrow it down. This way you will be able to give much more valuable information to a group of people in particular – and don’t worry if you think that it will shrink your traffic: there are millions of people online every single day.
# 2 – Optimize for the right keywords
Another thing that you will have to do is to ensure that your target audience will actually find your content online. And the only way to do it is by optimizing your keywords.
The reason behind is, except if you have already got an audience, people are more likely to come across your posts through search engines, such as Google Search. And if you ignore your SEO strategy (or don’t even have one), you surely won’t be listed in their results.
# 3 – Write well-research and valuable content
As you know, nobody has time to waste nowadays. And because of it, you can imagine how happy people are when they find a post that can solve all their problems and answer all their questions in one go.
So you must be the one doing it. Ensure that your blog offers well-researched and valuable content to your visitors. And don’t be afraid of writing long content. Stats say that posts over 2,000 words do quite well in terms of engagement.
# 4 – Add exciting visual resources
We are most often driven by visuals. We first look at something, make a judgement on it, and then decide if we will interact with it or not. And the same process happens with any blog we encounter at the first time.
That is to say that your blog in general and each one of your blog posts should not only have valuable information but also attention-grabbing visual resources. Just don’t think it is a question of beauty. Your visual resources should also add value to your piece, or they will look misplaced, so say the least.
# 5 – Show your personality
Another thing that your visitors will love to see is your personality all over your posts. They are eager for a new point of view and insights from someone who dedicated their time to study the topic in question.
So don’t be shy and speak your mind in your writing. Of course, you should always base your ideas on facts and statistics, but there isn’t anything stopping you from saying what you think about your findings.
# 6 – Cultivate exclusive sources
Exclusive sources will make the difference on your blog posts. If it is only you talking, it can be just good. But if you get to interview experts or celebrities connected to your topic, you will get extra points with your audience.
And this is because it brings new life to your ideas and shows that you are well-connected and up-to-date with the news and trends in your area of expertise. And nothing better than this to keep your readers coming back for more.
# 7 – Share your content
Believe it or not, many bloggers fail on this matter. They put a lot of effort creating amazing content and then just leave it there, waiting to be found. But if you want to increase your chances to have your content shared or read, then you should go to your social media networks and share your content.
You can have a profile or page for your blog for sure, but you should also post it on your own personal accounts – of course, don’t overdo it, but certainly allow yourself to do it from time to time.
There you got seven tips that will make your blog stand out from the crowd. So waste no time. Read them again carefully and start implementing them as soon as possible. Your traffic and conversions will thank you for that.
Patrick Cole is an entrepreneur and freelancer. He is also a contributing blogger for several websites. Patrick loves self-education and rock music.You can find more of his works at Resumes Expert