When it comes to successful TikTok marketing, timing is crucial. Knowing when to post your content can significantly impact its reach and engagement. While the best posting times can vary based on your target audience and their location, there are some general trends that can help you decide when to publish on TikTok.

Best Hours and Days to Post on TikTok

In general, TikTok users tend to be more active on the app during weekdays, particularly on Tuesdays, Wednesdays, and Thursdays. Research has shown that the best times to post on TikTok are between 12:00 PM and 3:00 PM and between 6:00 PM and 10:00 PM. These time frames align with when users are most active and have more free time to explore the app.

However, it’s essential to consider that these optimal posting times can vary depending on the geographical region and time zone of your target audience. For instance, if your target audience resides in a different country or continent, you may need to adjust your posting schedule to align with their time zone. TikTok offers analytics tools that can help you identify which countries consume your content the most.

Another factor to consider when determining the best times to post on TikTok is the type of content you are sharing. If your content is educational, it may be better to post in the afternoon or evening when users have more time to watch and absorb it. On the other hand, if your content is fun and entertaining, posting during peak activity hours, such as during lunchtime or in the late afternoons after school or work, might be more effective.

Best Times to Post on TikTok by Day

Here’s a breakdown of the best times to post on TikTok for each day of the week, based on a study conducted by Influencer Marketing Hub, analyzing the posting times of over 100,000 influencer videos:


  • Best times: 6:00 AM, 10:00 AM, or 10:00 PM
  • These times allow you to reach people before they head to work or school, before breakfast, or in the evening before bedtime.


  • Best times: 2:00 AM, 4:00 AM, or 7:00 PM
  • Posting early ensures you connect with early risers or those who wake up in the middle of the night. Posting at 7:00 PM also captures the pre-dinner audience.


  • Best times: 7:00 AM, 8:00 AM, or 11:00 PM
  • Similar to Monday, aim to reach people right as they wake up or before bedtime.


  • Best times: 9:00 AM, 12:00 PM, or 7:00 PM
  • This day is ideal for lunchtime or pre-dinner posts according to the study.


  • Best times: 5:00 AM, 1:00 PM, or 3:00 PM
  • On Fridays, people often focus on socializing or traveling at night, so daytime posting is recommended.


  • Best times: 11:00 AM, 7:00 PM, or 8:00 PM
  • Many people sleep in on Saturdays after a Friday night out, so it’s best to reach them later in the day. Posting early in the morning may result in lower engagement.


  • Best times: 7:00 AM, 8:00 AM, or 2:00 PM
  • Unlike Saturdays, Sundays see more early risers who enjoy family time, outdoor activities, or relaxation. It’s a great day to post content while the sun is up.

Experiment and Measure Your Results

Experimentation and measurement are key elements of any successful TikTok marketing strategy. While timing is important, remember that it’s not the sole factor determining the success or failure of your video. TikTok tests and promotes content for several hours after it’s posted, so the quality and appeal of your content matter most.

You can use TikTok’s analytics feature to gather detailed information about the performance of your posts, including views, interactions, and follower growth. By evaluating this data, you can identify the posting times that yield the best results and adjust your strategy accordingly.

Another way to experiment is by trying different types of content at various times to gauge audience response. For example, test posting comedy videos during lunchtime and educational content in the evening. By observing your audience’s reactions, you can pinpoint the topics and times that generate the most engagement.

While experimenting and measuring results are crucial, it’s equally important to maintain a consistent strategy that aligns with your target audience’s behaviors and needs. Random posting won’t get you far; instead, adapt your approach to meet the preferences of your audience.”