Some of us may know a thing or two about SEO or Search Engine Optimization, and people would usually try and implement this into their businesses via a DIY route. However, as much as this may sound noble, it is not something that you can take lightly, especially if you are a business owner who needs to gain buyers and ROI (Return of Investment). 

After all, it’s the customers that keep the business going, and when done right, it can gain you a lot of traction and profits for your organization. 

There are many things involved in SEO, not just the cosmetic but the technical as well, and getting these rights could mean a successful business for the years to come. Winning clients over i.e. acquisition, and keeping your existing ones i.e. retention, are the two main things it can help you with. We look at some of these key elements that need to be done right, below so you can win over customers, sales and conversions.

Why is SEO an Important Aspect in Any Business

First, we take a small step back to discuss why this is something you should care about. In the real world, it is part of everyone’s daily lives to search for things online. From your household groceries to clothes, shoes, properties, technology, you name it. The act of searching is directly linked to the traffic you would get to your website. 

Traffic refers to the amount of data that is received or sent by visitors to any site. There are also ‘bots’ that can do this, but for sake of illustration, we will refer to actual people. In any portion of internet traffic since this concept was invented, that of the web is the highest. Anyone with ‘commercial intent’ is responsible for website traffic, you can read more about this concept here

When people search for anything, they could either be specific or general. These items could be directly or indirectly related to your business products or services. Making sure that when they do look for something, your company’s name comes up, is key, because it increases the likelihood of opportunity for you, and for them to connect with you. In other words, once they find you, you can become a trusted source of purchasing items from you.

Hence, the importance of making sure what you do with your SEO works correctly and does its job. The best way to do this is to hire a professional agency that knows the ropes. Even if you think you can handle it yourself and you are tech-savvy, there are lots of different elements that professionals know that you may miss. A missed opportunity could cost you.

So, because google or any other search engine is looking for a high-quality site that answers a target market’s search query, making sure yours is relevant and up to date is one way to stand out from the crowd, and in this case, the competition.

So, what are the most important parts of any great SEO Implementation? Let’s look at a few below.

Your Industry and Target Audience

Things that need to be done right include considering your main target audience as well as the industry you are in, and a good strategy can make sure it ticks all the boxes. To have a great strategy surrounding this, the professional considers a few questions such as: 

  • Who are your top competitors?
  • How are they executing their SEO?
  • What is your industry?
  • Where do your competitors do their business?
  • Which type of audience goes to them?

Once they have the answers to these they will move on to the next step in the process which is keyword research.

Reporting and Analysis

The best way to determine if anything is working is through a thorough analysis and reporting. With SEO it is the same. Experts that know how to use certain software and analytical tools, like those mentioned here can be highly efficient when in the middle of a strategy. It can show you how well your efforts are doing over a certain period or how badly it is doing and where you can make improvements.

When campaigns are worked on, they are commonly looked at analytically and adjustments are made accordingly to achieve success. Something as powerful as adjusting your keyword strategy can make a huge difference. This can be done daily, weekly or even monthly, as in some industries, it may take a while for changes to reflect.

However, those sectors are changing rapidly every month, such as retail and consumer services, where they either roll out new services or new products such as a new fashion line or a new drink and car, which may need more modifications than others. This will help you reach your audiences better and know what they are looking for next.

Reporting is highly effective to see how many visitors your site has per day, week or month, and can help in figuring out ways you can improve on this so that more people can find your business.

Keyword Research

One of the key elements in any strategy is keyword optimization, and the initial research involved. There is no point in having non-relevant keywords on your website as people won’t find you.  Once you have insight into your audience, knowing how they do their search and what words they use, is imperative. What they search for and how they do this, are two important aspects professional agencies consider. 

We all know that the more business you get the better it is for your profit margins. The above suggestions or things that are usually worked on are only lightly touching on the selection of many other fundamental aspects. 

There are still things such as mobile SEO, Googles algorithms, web crawling techniques, content, indexing, links and link-building and more things to make note of, which you may not be able to do all by yourself. It takes a team to make sure a business is running successfully.