When it comes to your brand and business, having an effective digital marketing strategy can make or break your success. There are lots of suggestions and advice available on the internet. However, it is a bit hard to know which are the most essential.
With thousands of websites today, you have to really stand out. To do so, you have to focus on these particular areas in your digital marketing strategy.
You probably already know some of these but how much should you know to make them useful? Take a look at these effective digital marketing tactics.
Shall we get started?
First of all, the most crucial part of digital marketing is search engine optimization (SEO). It’s a bit complicated, but with time, you can easily understand it. Google’s algorithm can leave you a bit confused, but when you know how it works, you can learn more and easier about its concept.
If you want to be truly successful, it’s best to have a professional with years of experience manage it for you. You can start today and learn a bit of the basic; however, it will take you a lot of time to be an expert in this field. As such, you’ll want to have someone who knows SEO and can help you realize the best strategy for your brand.
A single tweak in your SEO can boost your conversions and traffic by hundreds to thousands. If not, you might have a hard time beating your competitors and securing a top spot in Google’s first page.
Search Engine Marketing
Search engine marketing (SEM) is different from SEO. It is a type of internet marketing where paid advertising methods are used to increase a site’s SERPs.
In this field, having an expert to help and handle it for you is the best way to go. Look for someone who has experience in Google AdWords, as well as search or display ads. When it comes to Google AdWords, you first have to educate yourself with the basics, and how it works so, you can easily communicate with your hired expert.
When it comes to customization, Google AdWords is pretty easy. You can choose from YouTube video ads, and graphics display ads, in-app mobile ads or text-based search ads. These will depend all on your target customers and business style.
Local Search Marketing
Recently, local search marketing is getting more attention. In the coming years, it will continue to be essential for local business especially in getting found by their local customers.
Utilize Google My Business to have your site turn up on the search results when one of your target customers use the keyword. It also includes having your business appear on Google Maps. Plus, updating your listing is pretty easy, so you don’t have to worry about getting out of date.
Aside from social reputation, it is essential to have online reviews. Inspire your customers to post positive reviews of your brand on Yelp.
Time and again, it is told that content marketing is king. It is a huge part of attracting an audience, but in order to be successful, you have to make your content relevant, consistent and valuable. Focus on creating interesting and helpful content. You also have to take native advertising, mobile content, influencer marketing, and marketing automation in consideration.
When users don’t respond to your ads for the first time, you can go after them again with remarketing. Track your visitors using cookies and create some ads on related sites.
Aside from that, you can also create new ads for your site. Remarketing will help you to be more engaged with your prospects, increase conversion and aid in brand awareness.
Responsive Web Design
There’s nothing better at increasing your site’s conversions than responsive web design. Nowadays, with the boom in mobile phones, a lot of Internet traffic comes from mobiles. As such, it is essential that your website conforms to mobile screens through responsive web design.
Aside from mobile phones, having a responsive design could also mean having a format that will quickly be accessed from smart watches and tables.
Email marketing is one of the cheapest digital marketing strategies. People today, check their emails daily. Target customers who have shown interest in your product or services with emails.
You can generate sales, increase your sales and conversion rates with email marketing. Not only that but it is free and one of the most integrated marketing methods. You can include a few social share icons, as well as a referral reward system.
Social Media Marketing
Everybody is on social media nowadays. Capture your audience’s attention with an engaging social media post. You can use tools such as Tailwind, and Hootsuite to schedule a post.
Did you know that as much as 92 % of all small businesses are losing money every month because they are ignoring marketing automation?
Marketing automation is an integral part of digital marketing. You can start with the CRM platform. This has marketing automation built in and works well together especially since the CRM already has contact information.
Avoid spending a lot of money and save some with hiring influencers. These can help promote your brand to their audience. As such, it is essential that you choose an influencer who has your target audience.
Do your research and find out who are your top influencers before doing anything else. Try hashtag searches on Twitter, Facebook or Instagram.
Videos are one of the best ways to increase your conversions. A lot of consumers prefer using videos than other mediums. Statistics have shown that as much as 87% of online marketers are utilizing the power of video content.
You can try YouTube or Facebook. Pay attention to telling your audience a story. Show them why they should get your product and how they can benefit from it. Lastly, keep your videos short. Nobody wants an hour long video of you talking about your product.
Johanes is a digital nomad who writes and loves to go on spontaneous travels. She likes to camp and spends the night stargazing. Also, you can find her most often in cafes eating cakes.
Her email address: firstname.lastname@example.org