As the rest of the world is getting online these days, building an online business seems to be one of the wisest decisions that you can make. However, with how the online world evolves these days, without any effective marketing strategies, it will be hard for you to see success in your online business.
The growth of people online also means competition for online businesses are getting tighter each day as more brands are crafting their online marketing method. It also means that having an online store means getting harder and harder to be seen and recognized by your clients.
So, to make sure that you will have a successful online business, here are some effective marketing strategies you can do.
Effective Marketing Strategies For Your Online Business
There is no magic marketing strategy when it comes to growing your online business. What you need are effective marketing strategies that can help your brand grow and help you reap amazing results.
- Personalize Your Email Marketing
You might be thinking that email marketing is a bit old part of a digital marketing strategy. Nonetheless, it is still one of the most effective. It even gives the best ROI and helps drive traffic to your site. Email is one of the primary communication channels around the world and still has a billion users. In 2019, there are about 3.9 billion email users around the world, and which experts expect to grow to 4.3 billion in 2023.
While email marketing still proves to be a useful tool to bring success to your online business, it continues to evolve as part of an effective marketing strategy. If you have been using generic emails to market your business, now is the time to stop and start banking on email marketing personalization.
Do proper segmentation on your email list and send personalized emails to your audience. Be specific on your approach and send out valuable content to your recipients. Include the call-to-action (CTA) button in your email body, which compels your readers to do the necessary action. To achieve better results, you can pair your personalized email with a personalized landing page.
- Use Interactive Content Marketing
Content has now become the heart of online marketing. It is a useful tool in attracting customers, converting sales, and pitching your products to your target audience. Well-crafted content can spark the interest of your target audience and can be one of your effective marketing strategies. Content comes in different forms. You can use a blog post, newsletters, videos, short clips, infographics, and a lot more.
Interactive content is one type of content that can make people click on or swipe on your post. You can have interactive content in your social media profiles by incorporating quizzes, polls, augmented reality (AR) ads, 360-degree videos, and many more.
Using interactive content can not only attract attention but can also boost your audience engagement. It is highly immersive, which provides a better and unique experience for your customers. According to Buzzfeed, 96% of their visitors who start an online quiz finish them while many people find it hard to finish one article in a blogging site.
- Improve User Experience (UX) On You Site
Having an online business means having to deal with a business website. While you may think to optimize your website is not part of any marketing campaign, it is a powerful tool to make your online business a success.
Your website acts as your online brochure, a 24/7 salesman, around-the-clock customer service representative, and your most powerful business asset. It is necessary to optimize the user experience (UX) on your site as it affects how your customers look for products, fill their shopping carts, check out their desired items, and influence them to come back the next time.
- Master Your SEO Game
Search Engine Optimization is one of the best ways to build your name online. As part of your marketing strategies, SEO can be a great tool to market your business.
If you want to survive the competition and not want to be left behind in the competitive pit, you need to master and level up your SEO game. This strategy includes using the right keywords in your content, adding meta descriptions, creating quality content that is relevant to use the audience and optimizing your website to appear as high as in different search engine results pages.
- Bank On Social Media Marketing
With over 3.5 billion users around the planet, it is impossible to disregard the opportunity to market your online business on different social media platforms.
Doing social media marketing can provide many benefits like the chance to connect with your audience personally and exchange communication with them, which is more intimate. Social media can help drive traffic to your site, build connections with your customers, generate leads, provide customer service, and reach out to your desired audience through social media.
Social media have become very influential to many people, making it one of the best avenues to build your brand. Depending on your business, your target market, and your needs, there is always a social media platform you can leverage.
- Incorporate Video Marketing
According to digital marketing experts, the use of video in your marketing campaign is not an option but already a must. Video content is highly engaging and a powerful method to catch the attention of your audience.
Whether it is live streaming where you can engage with your audience in real-time, a short clip tutorial, or user-generated content (UGC) video, it can bring positive numbers in the table. It can help with your conversion rate and can help retain your brand’s name with your customer.
- Use Chatbots
Chatbots are expected to dominate the online marketing scene, and it is clear why. Chatbots are artificial intelligence (AI) powered software that can act as a virtual concierge on your site and mimic human conversation. While you and your team cannot answer any queries, comments, concerns, or any other kind of message directed to your website or your social media platform around the clock, chatbots can.
Aside from being an excellent choice for your customer service needs, chatbots can also market your products by providing recommendations to inquiring customers.
- Work With Micro-Influencers
While influencers seem to dwindle these days, a new breed called micro-influencers dominates the digital marketing scene.
With only around 1k to 10k followers, digital marketing experts consider these influencers more effective since they share a more intimate relationship with their followers. They are also seen as experts in their chosen field and deemed as more trustworthy than those macro-influencers.
Working with these kinds of influencers can help your online business grow its reach, tap your niche audience, and increase sales conversion.
- Launched Contest and Giveaways
Though this has also been an overused tactic and may have been utilized by competitors several times, but launching a simple giveaway or a full-blown contest can still be one of the best tactics you can do. It can generate more leads and increase your acquisitions. Who does not love freebies anyway?
As the year presses, the internet has seen another version of a contest that made everybody abuzz. These are the so-called “challenges,” which mostly use user-generated content. Participants who would accept the challenge, would record themselves doing it, upload it, and nominate other people to do the same.
To implement it in your brand, you can challenge your audience to a little photo, video, or even a singing contest using a unique hashtag for your brand. Just always remember that whatever challenge you ask your audience, make sure it still reflects your product and brand values. Doing this is a great way to make build relationships with your existing audience and establish your name with your prospects.
- Start A Blog And Maintain It
You might think that your online business website does not necessarily need a blog, but it does. Adding a blog to your website is a great SEO tactic that can help you grow your keyword and optimize your SEO strategies. Your blog can be another reason for your audience to visit your site as it can offer information, provide guidance, and let you connect to your audience. Though it requires extra effort and time, having a blog on your site can foster a deep relationship with your client and help you become an expert in your niche industry.
Doing business at this time is a lot more competitive than if you would have done it in previous decades. Competition is fierce, and sometimes, it is hard to get noticed by your desired audience. However, the advances of time and technology provided you with several opportunities that can help you grow your online business and make it a success. Just always remember to personalize your tactic, speak the language of your audience, and bring valuable content on their plate. Do not be afraid to try new things that you think will help your brand business grow and help your company become a household name.
AUTHOR’S BIO – MARICAR MORGA
Maricar worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.