Convertkit VS. Mailchimp

 

A few weeks ago I made the change from  mailchimp to convertkit for my email marketing campaigns. This change was simple: it only required an initial few hours of learning and migration.

First of all I want to tell you about both tools. Then I’ll give you a quick little tutorial on the options you’ll find in ConvertKit.

What is Mailchimp?

  • Manage email lists
  • Create Automation emails: Campaigns, email when you publish a post, etc.
  • Import and export contacts
  • Graphs Reports lets you see the effectiveness of campaigns.

What is ConvertKit?

  • Manage email lists
  • Create Automation emails:Campaigns, email when you publish a post, etc.
  • Import and export contacts
  • Graphs Reports lets you see the effectiveness of campaigns.
  • Segregate subscribers based on action. Example: When a person finishes a course and has started a new course, it automatically gives them a tag to identify the change.

So if they both do the same things, why did I change? The truth is that I watched several recommended videos and I saw the ability to modify and edit the emails and I loved that.

Mailchimp was very tedious and very slow to change. It is supposed to be very comprehensive, but the truth is that I was not impressed.

In ConvertKit I saw that despite being a paid app (MailChimp is too, but has a free plan) it is very comprehensive, very simple, and it is made ​​and designed for bloggers. Its creator made the app to solve the problems he had, so everything was well thought out.

What options are available in ConvertKit?

Upon entering ConvertKit first thing we find is a superior menu with different options.

  • Forms: An overview of statistics and where you can enter your subscriber lists, view different types of forms, landing pages, etc. Here you can create new forms.
  • Courses: This is  is imperative for any email marketing manager: the email automation. With this I created my courses, and you can create as many as you want. I get notified when a person joins my emails.
  • Broadcast: For specific emails, this is used when you want to do a normal delivery that is not automated. You can also keep drafts that are created manually when a post is published on your blog if you set this up in the ‘automation’.
  • Subscribers: Manage your subscriber list. Here you can import and export.
  • Automations: This is where you can set up automatic actions to be performed when a certain action happens. For example, when an article is published in my blog, it automatically drafts an email to send to my list. Or when a person finishes a course, it automatically labels it ‘course complete’.
  • Acounts: And this, of course, are options in the General Account. Billing, API Keys, etc.

FORMS in ConvertKit

Capture

Here’s a snapshot of what you find when you go into your panel, the Forms section. Here you see the statistic showing you the leads you have generated and in what form they are generated. If you have multiple forms, this will let you see at a glance which works best.

Within this section you will see the main section beneath the graph to the right is: Create Form

Create Form is, obviously, used to create a new form. This is what I will use on the web page or for a landing page. The simplest way to use this is to use templates for the form. Although they are very simple, they allow for some ability to edit styles: color, text, etc. If you have some knowledge of  CSS or HTML you can create your own form to your specific needs.

Forms – Create Form

ConvertKit Forms

You can choose whether you want to create a landing page or a normal form. This is the main reason why I decided on ConvertKit, because I saved the LandingPages I previously used, and unified them in Convertkit.

Create Landing Page and templates

Convertkit LandingPages

If you choose a Landing Page these are the prefabricated options that ConvertKit gives you. Their pages are a great landing for your products, services, webinars, chats, or whatever you need.

Design your forms with ConvertKit

Design Convertkit forms

If you are creating a form, you have a few options, from very simple to the more complicated landing Pages. It is not the best in design, but the important thing is effectiveness. Besides, you can tweak the code and change what you do not like.

COURSES in ConvertKit

This is the best part of online marketing: automated functions and sending emails. You can create courses and send emails with a few simple steps. It’s simple and super helpful.

In my case, I have two courses.  The course below I just started promoting. The other is the more successful, and now that I use ConvertKit it is easier to edit. I’m going to improve it every month to make it a complete course and above all, it will be FREE.

ConvertKit Courses

Manage Courses in ConvertKit

Manage Convertkit Courses

In the image above you can see one of my more successful courses. You can also see that it is very simple to use. You click and drag, click to create and write. It couldn’t be easier. This is precisely the reason I switched to ConvertKit , for ease of use.

BROADCAST in ConvertKit

Convertkit Broadcast

This is the manual way to send emails. It’s where you can create a campaign, choose the audience you want to reach, and send. It’s also very simple, but the best part is that it’s fast. This email marketing service makes your job easier and accessible to everyone.

Subscribers in ConvertKit

Convertkit subscribers

It’s very simple to import and export contacts, and if you have a big list of emails, they help you with the import. It’s much cleaner and simpler than it was before with my other email service provider.

AUTOMATONS in ConvertKit

Automation rules are the glue that hold your entire workflow together. Trigger an action when a product is purchased, a course is completed, or when someone subscribes to a new form.

Something like: If this happens, do this other thing.  It’s a simple if / then formula that helps you save time.

It lets you customize your tasks easily.

Automating is the key , as I told you many times. And with this option within ConvertKit you can do practically anything.

ACCOUNTS in ConvertKit

And here you can see your options control panel. It shows you your billing plan, time preferences and shipping options.

You can also set the email to send a picture and your name to your readers.

Let’s talk about prices and plans for ConvertKit

With ConvertKit, there is a free trial, but it’s more than worth it to pay the small fee for the starter plan. Other services such as MailChimp also will require you to pay for anything over 2,000 subscribers. So pricing really is similar between services.

The price is based on the number of subscribers you have:

  • 1,000 subscribers – $ 29
  • 3,000 subscribers – $ 49
  • 5,000 subscribers – $ 79
  • 8,000 subscribers – $ 99

You can reach all the way to 900,000 subscribers, and hey, if you get to that I assure you, you will not mind paying the price

My recommendation

If you have a newsletter or an email lists, switch to ConvertKit now, no kidding. It is much better than any other autoresponder I have used.

If you need help or advice on what to do and how to start it just leave a comment below or join my Private Facebook Mastermind Group

But definitely start collecting emails, whether you have a brick and mortar pet store or if you have a website it’s very important.

Other resources that may interest you:

Give ConvertKit a test run and let us know how you like it below

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MailChimp vs ConvertKit Why I Switched was last modified: September 3rd, 2016 by Brian Manon